An example of a cooperative market based solution to internalizing negative externalities associated with herbicide resistance. (Note: Roundup Ready technology itself is an example of the price system and technological change working to internalize negative externalities associated with soil erosion, pollution, and climate change).
http://www.realagriculture.com/2013/03/basf-monsanto-team-up-to-encourage-tank-mixing/
"The two companies, in conjunction with retailers in Eastern Canada, are
offering farmers a $1-per-acre rebate when RoundupWeatherMax is
purchased with matching acres of Integrity, Eragon, Marksman or Armezon
herbicides. These tank-mix partners, when applied together on the same
fields, deliver multiple modes of weed-killing action while providing
herbicide-resistance management."
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