Sunday, September 01, 2019
Thinking Fast and Slow About Consumer Perceptions of Technology and Sustainability in Agriculture
From AgFunder News: https://agfundernews.com/farming-is-the-worlds-most-important-career-thats-why-it-needs-an-image-makeover.html
"Right now the field is in the midst of profound change as advanced technologies including green chemistries, robotics, artificial intelligence, IoT, autonomous vehicles, machine learning, regenerative agriculture and biomimetics transform how farms look and function. It might seem like the stuff of science fiction, but autonomous vehicles, indoor farming and drone pollination are becoming more common throughout the sector.Looking at, and more importantly, talking about farming as a part of the tech revolution has the potential to ignite the curiosity and imagination of the next generation.millennials want meaningful careers that help make the world a better place. Often that interest is funnelled towards jobs in CleanTech, non-profits, the environment or the arts. But farming is an overlooked industry with incredible potential to help improve the world."
I tend to agree.
From Drovers: https://www.drovers.com/article/consumers-speak-sustainable-farmers-wanted
"Consumers used to want farmers to be local, healthy or safe, but a new word is topping the chart this year, according to a new global study by Cargill. In a word, consumers want farmers to be sustainable."
However the theme above related to the need to promote the technological savy of farmers was echoed in this survey:
"Although 75% of the respondents thought technologically advanced farming was a good thing, very few respondents see farmers that way today. “Technologically savvy” was one of the terms least associated with farmers."
This explains why technological advancements in agriculture that actually improve sustainability (Bt, Glyphosate resistance, finely textured beef, etc.) are often rejected when in fact it delivers much of what they are asking for.
I've written before about some of the challenges related to consumer attitudes and perceptions about agriculture. See the links below. But along the lines of all of these themes I find a common thread in Daniel Kahneman's Thinking Fast and Slow:
"emotional attitude drives beliefs about benefits and risks and dominates conclusions over arguments."
Bad arguments and misleading intuition are driven by a number of biases mentioned in the book.
One of these biases is the 'affect heuristic' which "simplifies our lives by creating a world that is much tidier than reality. Good technologies have few costs in our imaginary world we inhabit, bad technologies have no benefits, and all decisions are easy. In the real world, of course we often face painful tradeoffs between costs and benefits."
I think this applies very well to food and agricultural technologies vs other kinds of technology.
Good Technology: Impossible Burger/Tesla
Bad Technology: Biotechnology
Easy Decisions: Meatless Monday/Ban Glyphosate
Real World Tradeoffs: U.S. beef contributes less than .5% of global greenhouse gas emissions, so going meatless on Mondays (or campaigning to replace beef with alternatives) likely won't have the impact many consumers believe. We also know that glyphosate is a low toxic herbicide that in combination with biotech traits has helped enable environmentally important farming practices including reduced tillage, reduced energy use, and has helped substitute away from more toxic chemistries(link see also Hybrid Corn vs. Hybrid Cars). Banning glyphosate (or creating a risk and litigation environment effectively banning its continued use) might seem like an easy 'costless' solution but there are definitely tradeoffs.
Additionally:
"System 1 is able produce quick answers to difficult questions by substitution, creating coherence where there is none....The question that is answered is not the one that was intended, but the answer is produced quickly and may be sufficiently plausible to pass the lax and lenient review of system 2"
There definitely seems to be a coherent story among consumers (and voters/politicians) about how good technologies and farming practices (local, natural, organic, non-GMO, vegan etc.) must be sustainable and virtuous while modern (high tech) 'industrialized' technologies and practices must be destructive, risky and harmful. Further, coherence and tidyness implies those advocating a different story with any strong or weak connection to companies producing and marketing these technologies must be biased and non-credible sources regardless of their expertise or what is found in the scientific literature.
It is very difficult to battle the 'coherence' and 'tidyness' of the stories and perceptions that is formed in the minds of consumers and critics of agriculture. This is definitely an area where some food marketers and the 'free from' approach to labeling seems to be most damaging (and profitable?). To say the least, after spending more than a decade studying consumer and voter preferences in relation to food and technology in the agriculture space, I think we are only beginning to scratch the surface. Maybe we have reached a critical mass or turning point in consumer interest in these topics, but can science communication and advocacy turn the tide?
Rational Irrationality and Satter's Hierarchy of Food Needs
The 'free from' Nash Equilibrium Food Labeling Strategy
Polarized Beliefs on Controversial Science Topics
An Economic Analysis of Preferences for Genetically Engineered Foods
Voter Preferences, The Median Voter Theorem, and Systematic Policy Bias
Thursday, October 29, 2015
Applied Microeconomics: The Normative Representative Consumer and Welfare Analysis
Tuesday, October 27, 2015
Applied Microeconomics: The Strong Axiom of Revealed Preference,Aggregation, and Rational Preferences
However, there are some theoretical issues in microeconomics that I either have forgotten, or never really understood that well.
Particularly these issues have to do with the strong axiom of revealed preference, the market aggregated demand function, and welfare analysis as discussed in one of my graduate texts (Microeconomic Theory by Andreu Mas-Colell, Michael D. Whinston, and Jerry R. Green). From that text (MWG) I basically get the following:
- The strong axiom (SA) of revealed preference is equivalent to the symmetry and negative semi-definiteness of the slutsky substitution matrix
- Violations of the SA mean cycling of choices or violations of transitivity
- If observed demand follows the SA, then preferences that rationalize demand can always be recovered
- It is impossible to find preferences that rationalize a demand function when the slutsky matrix is not symmetric
What happens when we aggregate individual demand to get a market demand function? It seems to me that the data of interest in most applied work is going to be related to an aggregate market demand curve. Based on Green et al:
- the chances of the SA "being satisfied by a real economy are essentially zero"
- If we allow individuals in an economy to have different preference relations/utility functions, when we aggregate to get a market demand function, the negative semi-definiteness of the slutsky matrix (equivalent to the weak axiom of revealed preference) might hold, but "symmetry will almost certainly not."
- While positive effects of an equilibrium might hold, without symmetry the SA does not and we therefore cannot make statements about consumer welfare based on the area beneath an observed empirical market demand function
- What does that imply with regard to empirical work? It seems to not matter for positive effects (for instance a conclusion that a wage set above equilibrium causes a surplus of labor).
- But, how much does it matter that I can't use an empirical demand function to calculate changes in consumer surplus for a change in prices? Maybe it only matters if I am interested in calculating some amount?
- For any individual, if the SA might holds (which is possible), we certainly know a price increase would reduce consumer surplus, put them on a lower indifference curve and make them worse off. Regardless of the conclusions above, wouldn't that hold for all consumers represented by the aggregate market demand curve? Can't we make a normative statement (in terms of a qualitative directional sense even if we can't calculate total surplus) about all consumers even if the SA fails in the aggregate but holds for each individual?
Is this a case where one should just take the example of Milton Freidman's pool players who behave as if they know physics? Maybe all of the assumptions (like the SA) fail to hold for a market demand function, but we still feel confident making directional or qualitative welfare statements about price changes because everything else about the model predicts so well?
Any thoughts from readers?
I found it interesting, that the issues in the bulleted statements related to the MWG text were never addressed that I can tell in any of my undergraduate principles or intermediate micro texts, nor even in Nicholson's more advanced graduate text. It just seems like these texts jump from individual demand to market demand as a horizontal summation of individual's demand curves and go straight to welfare analysis and discussions about consumer surplus without discussing these issues related to the SA.
Note: I definitely spent some time with the issue of consumer surplus calculations based on compensated vs uncompensated demand curves. I don't think that is the issue here at all.
****updated modified on October 29, 2015
Monday, November 28, 2011
The New Deal and Enterprising Americans
One central theme behind Roosevelt's stimulus policies, like today, was that business was sitting on their hands and the government had to tax and spend to get things going and regulate to keep them going and prevent the next downturn. But as Chamberlain pointed out in his book Enterprising Americans: A Business History of the United States-
"the magnitude of the response of U.S. business to the war is in itself refutation of the thesis that in the thirties businessmen simply sat on thier hands…it simply would not have been able to produce the new type of goods when the war button was pressed"
While it was true that total investment was low, investment opportunities were proliferant. He points out the infinite number of industries ready to bust out with thier innovations, including such leaders as du Pont, Dow Chemical, American Cyanamid, and Monsanto that many in the ag industry would be familiar with. During this time GE was ready to go with flourescent lighting and Kodak with color photography and commercial air travel was in the making.
But these great ideas were suppressed and kept on the back burner under the massive interventions of Roosevelt's expanding government.
"Businessmen came to ask themseleves whether Roosevelt really understood a system where the hope of profit sparks expansion and investment. Or did he believe simply in centralizing decision and authority in boards and "planners" along the Potomac?"
BY JOHN CHAMBERLAIN 1963
Saturday, September 24, 2011
The Buffet Tax Deception
Monday, September 05, 2011
Efficient Markets and Prices
"I prefer true but imperfect knowledge, even if it leaves much indetermined and unpredictable, to a pretence of exact knowledge" - F.A. Hayek
"The financial crisis invalidated a naïve notion of "efficient markets," but the most sophisticated version is still viable. Whereas the invalidated version holds that markets never err and always adjust instantaneously, the sophisticated version, associated with the ideas of Adam Smith and F. A. Hayek, holds that markets mobilize individuals to realize gains from trade and to innovate and thereby produce generalized prosperity.""In the 1940s, Hayek warned his fellow economists of the misleading standards of perfect competition and static efficiency in assessing the market economy. As he wrote in Individualism and Economic Order, "[T]hese adjustments are probably never 'perfect' in the sense which the economist conceives them in his equilibrium analysis. But I fear that our theoretical habits of approaching the problem with the assumption of more or less perfect knowledge on the part of almost everyone has made us somewhat blind to the true function of the price mechanism and led us to apply rather misleading standards in judging its efficiency" (1948, 87)"
"The great free market economic thinkers from Adam Smith to F. A. Hayek never argued that individuals were hyper-rational actors possessed with full and complete information, operating in perfectly competitive markets.... Efficient markets are an outcome of a process of discovery, learning, and adjustment, not an assumption going into the analysis."
Friday, September 02, 2011
Taxes, Elasticity, Revenue, and Economic Activity
tax increases to be highly contractionary with a negative effect on investment
Alesina, Alberto and Silvia Ardagna (2010) "Large Changes in Fiscal Policy: Taxes versus Spending" In Jeffrey Brown, 2010. "Tax Policy and the Economy, Volume 24," NBER Books, National Bureau of Economic Research.
Fiscal stimulis based on tax cuts increases the probability of future economic growth greater than spending
Carroll, Robert, Douglas Holtz-Eakin, Mark Rider, and Harvey Rosen (2000) "Income Taxes and Entrepreneurs Use of Labor," Journal of Labor Economics, 18 (2), April pp. 324-55
Increases in marginal tax rates reduce the probability of future increased hiring and are associaed with reduced growth in wages.
Gruber, Jon and Saez, Emmanuel, 2002. "The elasticity of taxable income: evidence and implications," Journal of Public Economics, vol. 84(1), pages 1-32.
Finds a very elastic response for incomes over $100k, (.57) with an elasticity of about .17 for incomes < $100k.
Gentry, William and Glenn Hubbard (2000) "Tax Policy and Entrepreneurial Entry" American Economic Review, vol. 90, pp. 283-287.
Finds a significant increase in entrepreneurial activity when tax rates are less progressive.
Djankov, Simeon, Tim Ganser, Caralee McLiesh, Rita Ramalho, and Andrei Shleifer, (2010). "The Effect of Corporate Taxes on Investment and Entrepreneurship," American Economic Journal: Macroeconomics, vol. 2(3), pages 31-64, July.American Economic Association.
"our estimates of the effective corporate tax rate have a large adverse impact on aggregate investment, FDI, and entrepreneurial activity"
The Effect of Marginal Tax Rates on Taxable Income: A Panel Study of the 1986 Tax Reform Act Martin Feldstein Journal of Political Economy
Vol. 103, No. 3 (Jun., 1995), pp. 551-572
Estimates the elasticity of taxable income to range from about 1.0 -3.
Lindsey, Lawrence B. 1987. "Individual Taxpayer Response to Taxcuts, 1982-1984." J. of Public Economics 33 (July) 173-206
Found elasticity of taxable income by income category to be .728 for income > $50k, 1.023 for >$100k, 1.413 for >$250k, and 2.0 for > $1 million. Also derived the tax revenue responses to reductions in marginal taxes for those earning more than $200k / yr. Revenues increased by 19% in 1982, 35% in 1983, 56% in 1984.
WHY DO EUROPEANS WORK (MUCH) LESS? IT IS TAXES AND GOVERNMENT SPENDING
Economic Inquiry, 2008, vol. 46, issue 2, pages 197-207
And
Why Do Americans Work So Much More Than Europeans?
Federal Reserve Bank of Minneapolis Quarterly Review
Vol. 28, No. 1, July 2004, pp. 2–13
Finds that taxes, and particularly higher marginal tax rates have a negative effect on labor hours.
Sunday, August 14, 2011
Greg Mankiw's Blog: What nation has the most progressive tax system?
The top 10% of earners earn about 33.5% of all income on the U.S. but pay 45.1% of taxes. They in essence pay 35% more in taxes than what they earn as a share of income.
There is also an interesting discussion on how these numbers are used and interpreted.
http://gregmankiw.blogspot.com/2011/03/what-nation-has-most-progressive-tax.html
Thursday, April 21, 2011
Constrained Capitalism? Not
Wednesday, January 19, 2011
Huffington Post: How The Federal Reserve Bought The Economics Profession
Not so much this:
Monday, July 19, 2010
Everything You Should Know About Economics and Politics
A wealthy class results from satisfying the needs of others, making the middle class lifestyle (homes, cars, technology) possible. Living the middle class lifestyle also (by creating a market for all the things that go into being middle class) sustains the wealthy, in addition to providing opportunities for the poorest members of society to Improve their lot (job opportunities + technologies and conveniences that make poverty less grinding). Economic growth perpetuates this system, which is really like a self sustainable ecological system, with stabilizing feedback mechanisms (prices, profit, loss, interest rates). These natural checks kick in when someone gets too 'greedy', takes excessive risks, or imposes excessive costs on others or squanders resources inappropriately. The price system ensures a 'spontaneous order' in which our individual choices are made compatible in a world of scarce and finite resources and infinite preferences,cultures, and interests.
The Role of Government and Politics
Government has a role in this 'spontaneous' order, primarily to enforce property rights and prevent fraud and force. There is little power or glory for politicians, other than a reputation for fair enforcement of the law and restraint of using government to grant favors or confiscate wealth.
If a clever politician can fabricate flaws in the order, and convince people that if we give them special powers and privileges to fix the problems, they have much to gain. Clever business owners and special interests also may fabricate flaws that can only be fixed by giving
some politician the power to make rulings that disproportionately benefit their business.
These fabrications may often be described in terms of leakages from the system, cases where prices, profits, or interest rates don't keep our interests in check. Admitting that every choice will have some side effect not totally captured in the price of a good, (referred to as an externality by economists)many of these problems can be handled within the system by an appropriate assignment and enforcement of property rights, torts, or contract law. Often times technological change and economic growth will take care of many of these issues. Unfortunately these solutions have little glamor for ambitious politicians. They are often able to convince others to give them the power to take a more dramatic approach, which involves a role for government to control or influence choices and resources.
The Political Order
No longer are choices guided by prices based on tradeoffs which reflect the knowledge and preferences of free people, but now they are heavily influenced by the narrow preferences of some self interested politician, business, special interest, or politically manipulated majority block of voters.
Suddenly the natural checks and balances of the 'spontaneous order' are upset, and our many choices become incompatible. We get shortages, surpluses, booms, and busts. We face the wrath that comes within a world unequipped to deal with the problems of scarce resources in the face of infinite preferences, personalities, cultures, and needs.(often referred to as the 'calculation problem' by economists)
To deal with these problems it may seem that the obvious solution is to expand the role of government and minimize the role of individual interactions. This leaves little opportunity for the harmonizing forces of a 'spontaneous order' to work. The politician with the most dramatic fabrication and solution with the greatest populist appeal will get elected. A new strongly entrenched political order unfolds with few checks and balances but strong self perpetuating political feedback mechanisms. The elites and most well connected businesses will prosper.
Conclusion
The spontaneous order created by free individuals appeals to cooperation for meeting the needs of society peacefully. The political order creates masters and servants and appeals to the use of force, either directly or vicariously through some agent of the state.
Thursday, January 28, 2010
The Gausian Copula:
Nice demo on the copula. I'm not in full agreement with the conclusion.
"That does not mean it was useless. The Gaussian copula provided a
convienent way to describe a relationship that held under particular
conditions. But it was fed data that reflected a period when housing
prices were not correlated to the extent that they turned out to be when the housing bubble popped."
From:In defense of the Gaussian copula, The Economist
You have to ask, if you were basing risk correlation on the copula, how can you incorporate the uncertainty and instability created by the fed maintaining artificially low interest rates for so long. Bubbles/Booms usually result from an accumulation of mistakes. Markets typically by their very nature consist decentralized decisions. What would lead so many decentralized decision makers to all make the same mistakes when it came to the financial crisis? This kind of coordination and the accumulation of mistakes is very likely explained by the fed's interventions. Decisions about risk, leverage, and asset prices would very likely become more correlated in an environment of centrally planned interest rates than under 'normal' conditions.
Monday, June 04, 2007
MINIMUM WAGES- FOR WHO?
Are minimum wages really effective at alleviating poverty? A few weeks ago Walter Williams wrote a fact filled column regarding minimum wages. The facts reveal that minimum wage increases actually prove to be more beneficial to big business and the working middle class as opposed to the working poor.
http://jewishworldreview.com/cols/williams042606.asp
The following facts seem to shed light on many of the popular myths about why we should raise the minimum wage ( either at the state or federal level).
1) after 3 years 85% have found better paying jobs, or have recieved raises
2) only 5% of minumum wage earners are below the poverty line, while almost half have come from families earning $60,0000 or more per year.
3)80% of the people earning minimum wage have no dependents. They are either single, or a working couple with no kids. A vast number are aged 16-25.
Big business benefits because they are better able to manage the increased costs and disruptions to the labor market that result. Smaller businesses become less competitive. In the 90’s when we raised the minimum wage we saw an age of small towns becoming ghost towns while Wal-Mart dominated.
Saturday, February 24, 2007
QUOTES
In 1794, when Congress appropriated $15,000 for relief of French refugees who fled from insurrection in San Domingo to Baltimore and Philadelphia, James Madison stood on the floor of the House to object saying, "I cannot undertake to lay my finger on that article of the Constitution which granted a right to Congress of expending, on objects of benevolence, the money of their constituents." -- James Madison, 4 Annals of congress 179 (1794)
"Congress has not unlimited powers to provide for the general welfare, but only those specifically enumerated." --Thomas Jefferson, Letter to Albert Gallatin, 1817
"Whensoever the General Government assumes undelegated powers, its acts are unauthoritative, void, and of no force."-- Thomas Jefferson, Draft Kentucky Resolutions, 1798. The Writings of Thomas Jefferson, (Memorial Edition) Lipscomb and Bergh, editors, ME 17:380
"I cannot find any authority in the Constitution for public charity. [To approve the measure] would be contrary to the letter and spirit of the Constitution and subversive to the whole theory upon which the Union of these States is founded." -- President Franklin Pierce's 1854 veto of a measure to help the mentally ill.
"I can find no warrant for such an appropriation in the Constitution, and I do not believe that the power and duty of the General Government ought to be extended to the relief of individual suffering which is in no manner properly related to the public service or benefit."-- President Grover Cleveland vetoing a bill for charity relief (18 Congressional Record 1875 [1877]
Monday, April 24, 2006
PRICE GOUGING III
What happens when we take both of these effects into account? The decreased profitability acts as a barrier to entry preventing competitors from entering the market or increasing capacity. In fact there hasn't been a new refinery built since 1972. When demand exceeds supply, prices rise but there is very little supply response. As a result prices remain high for longer periods of time.
With barriers to entry, there are fewer 'players' in the price gouging game. With fewer players, it takes longer for the market to converge to the lower priced Nash Equilibrium.
Although environmental regulations have reduced return on investment, the resulting barriers to entry have increased the market power of existing firms. In essence, it is environmental regulations that make it possible for firms to ‘price gouge’ because of the increased market power that these laws create for oil companies.
Wednesday, April 12, 2006
PRICE GOUGING II
As result return on investment dropped 42% per year between 1996 and 2001. With reduced ROI, refining capacity is severely limited, and the profitability of expansion is greatly reduced.
The recently hailed 'record profits' that oil companies have posted since last summer are in effect an anomaly. Instead of being an indication of future profitability and expansion, they simply are a reflection of scarcity produced by increased usage, instability from hurricane Katrina and the Middle East, and environmental policy.
In essence, what policy makers should focus on are policies that will allow refining to become a more profitable venture. Profits help direct resources to where they are needed most, and we are in desperate need for refining capacity.
PRICE GOUGING
Ologopolistic markets (like fuel markets) are characterized by a non-cooperative Nash Equilibrium for defection. This means that if all of the oil companies are 'price gouging' now then there is a revenue increasing incentive for discounting.
The previous analysis indicates that with price gouging, the high prices at the pump are unsustainable, and cannot be maintained for long.
However, if the high prices we are now experiencing are related to fundamentals, like increased demand from China and India, Middle Eastern instability, reduced refining capacity due to EPA standards, and hurricane setbacks, then it is likely that we will see gas prices remaining near 3.00/gallon and oil at 70.00/barrel.
Of course, much of the 3.00/gallon is still artificially inflated. (the real price of gas since 1950 not adjusting for tax differences across time has ranged 1.90-2.00) While our gas prices are not artifially inflated nearly to the extent as in Europe, we still pay a significant portion of taxes at the pump.
In addition, provisions of the Clean Air Act make it impossible to reduce shortages in one market with surpluses from others. As a result supply fluctuations lead to price spikes.
While technological progress will lead to alternative fuels in the future, a more immediate solution can be found via changes in tax and regulatory policy.
Thursday, February 02, 2006
Minimum Wages = Minimum Opportunities
Basic economic theory and empirical evidence tells us that increases in the minimum wage leads to increased unemployment (via decreased hours,decreased hiring,consolidation of duties) especially among the low skilled. It also increases the potential of discrimination.
By cutting off the potential for low skilled workers to develop human capital ( ability to follow directions, be on time, communicate with others etc.) these policies condemn many to a life of poverty. In addition they give larger corporations like Wal-Mart a competitive advantage over small proprietors.
The assumption that a third party could arbitrarily determine the value of one's labor is not only arrogant but logically confusing. It makes an assumption of a 'just price' for labor.
In the case of goods, when you pay $15 for a CD you do so because you value the satisfaction that it brings to be worth $15 or more . When the retailer offers to sell you the CD for $15 he believes that the CD is worth at most $15, but probably much less. When two people have completely different valuations for a good, there cannot be ‘one’ price that is just. Increase the exchange to include millions of others, and the problem becomes much more complicated. It therefore seems an impossible feat for a third party to be able to calculate a price that even closely approximates a ‘just price.’
This same logic also applies to the price of labor.

