Big Ag Meets Big Data (Part 1)

Over at my econometrics blog, I'm discussing the ramifications of social media and big data on the ag industry.

Social media has allowed farmers to organize and communicate about their industry.  The #agchat conversations on twitter are a good example. Not to mention Facebook (see Agriculture Proud for example) and YouTube ( like this look behind the scenes of a family farm). We've seen powerful examples of how social media can be used to mobilize voices and impact perceptions on a national level ( for example issues related to Yellow Tail wine and Pilot Travel Centers).

Social media also provides a rich data source for measuring sentiment or perceptions about the industry....Of course, it doesn't take a rocket scientist to read tweets, Facebook posts, or blog comments to know when people are upset about a product. But there is also a wealth of knowledge to be gained from this type of information that is so voluminous, it would take an army of social media experts to glean and analyze. This is the essence of what has been termed in the industry as 'big data.' It requires new tools for capturing, storing, processing and analyzing this data, and a new type of analyst referred to as a data scientist.  These powerful analytics could be very beneficial to those in the ag industry or agvocacy groups. But this goes beyond social media, and I will discuss how big data is revolutionizing agriculture at the farm level in the second part of this two part series on big data.


Continue reading....





 
*Note: I’m not using the term ‘big ag’ in the derogatory sense used by anti-agricultural activists, but in a complimentary sense referring to the complex network of modern family farms, biotechnology companies, food processors, other agribusinesses and retailers that cooperate to bring healthy and sustainable food to your table.

References:

Social Media Analytics. Matt Bogard, Applied Econometric and Analytical Consulting.
http://econometricsense.blogspot.com/2012/09/social-media-analytics.html

With Hadoop, Big Data Analytics Challenges Old-School Business Intelligence. Doug Henschen, Information Week
http://www.informationweek.com/software/business-intelligence/with-hadoop-big-data-analytics-challenge/240001922

Big Bets On Big Data. Eric Savitz, Forbes.  http://www.forbes.com/sites/ciocentral/2012/06/22/big-bets-on-big-data/

Creative Commons Image Attributions:

Handheld GPS

By Paul Downey from Berkhamsted, UK (Earthcache De Slufter  Uploaded by Partyzan_XXI) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Satellite: NAVSTAR-2 (GPS-2) satellite Source: http://www.jpl.nasa.gov/images/grace/grace_083002_browse.jpg Status: PD-USGov-Military-Air Force {{PD-USGov-Military-Air Force}} Category:Satellites

Tractor: bdk [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons